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This ad about the BGA 100 Battery Powered Blower is upbeat, appealing, and seems to catch a man’s eye. Stihl is marketing a a heavy-grade (almost Industrial) blower in a light battery powered package. It is shown with a man doing work using the blower to blow away heavy debris. He has what appears to be a backpack on that connects an external battery pack to the blower through a large orange cord.